01946 444 664 hellomarkets@teguk.co.uk

In the coastal town of Whitehaven, where the Irish Sea whispers tales of old to the rugged Cumbrian shores, I met a woman named Ellie. Ellie, with her sprightly step and eyes alight with dreams, had a side project that was the heartbeat of our community. Her homemade jams and chutneys, born from the bounties of her garden and the secret recipes passed down from her grandmother, had become a local staple.

She began sharing her creations with neighbours, and soon, at the urging of our close-knit community, she dreamt of setting up a market stall. The thought of turning her passion into a full-fledged business danced in her mind like the boats on the marina. I watched her take the leap, and here’s how she navigated the tides of entrepreneurship.

Step 1: Structuring the Dream Ellie chose to start as a sole trader, the simplest structure, giving her the ease of setting sail quickly while keeping the helm firmly in her hands.

Step 2: Charting the Course A business plan soon followed, not just etched on the back of a napkin but a detailed compass that included her secret ingredient: community support as a testament to her potential.

Step 3: Anchoring the Name With her business name, ‘Ellie’s Eden’, she registered and became an official beacon in Whitehaven’s monthly King Street, TEG Market, a business to call her own.

Step 4: Stewarding the Finances A local bank saw potential in Ellie’s sparkling eyes and her well-thumbed recipe book, providing her a business account to manage her budding enterprise’s finances.

Step 5: Navigating the Tax Seas Understanding tax obligations was like learning a new language, but Ellie, determined as she was, registered for VAT and kept abreast of HMRC’s call.

Step 6: Gathering the Crew Funding was her next quest. The community rallied, crowdfunding a part of her journey, and a local grant added wind to her sails.

Step 7: Hoisting the Flag ‘Ellie’s Eden’ was not just a name but an identity. She ensured no one else could claim it or the leafy emblem that graced her labels.

Step 8: Protecting the Treasure Trademarks became her shield, safeguarding the uniqueness of her brand, her jars of summer sealed with love.

Step 9: Keeping the Books Numbers and nightlights became her evening companions, as she balanced accounts and planned for prosperous seasons ahead.

Step 10: Insuring the Voyage Ellie knew the sea was unpredictable; insurance was her safety net, her peace of mind amidst the ebb and flow of business life.

Step 11: Drafting the Code As her stall grew and helpers came aboard, she learnt the articles of employment law, ensuring fair wages and fair weather for all her crew.

Step 12: Building the Haven Her market stall, vibrant with colour and scents, was just the beginning. A local shopfront soon became her Eden’s outpost.

Step 13: Singing the Ballad Marketing was her melody, an ode to the community that supported her, and a call to those beyond our shores.

Step 14: Lighting the Beacon A website and social media became her lighthouse, guiding distant customers to the shores of ‘Ellie’s Eden’.

Step 15: Safeguarding the Ledger Data protection laws were her fortress, guarding her patrons’ trust as fiercely as she guarded her recipes.

Step 16: Connecting the Lifelines Utilities were the lifeblood, ensuring that every jar was filled in the glow of her warm kitchen and the buzz of the local marketplace.

Step 17: Holding the License to Sail Permissions and permits in place, Ellie’s stall stood proud every market day, a testament to her diligence and the community’s belief.

Step 18: Trading Tales Her sales strategy was as much about storytelling as it was about selling; each jar carried a tale, a piece of home.

Step 19: Weaving the Net She forged a network of suppliers, all local, all part of the fabric that made her creations not just food, but stories.

Step 20: The Maiden Voyage Launch day wasn’t just a day but a festival, where the community gathered, tasting the fruits of Ellie’s dream, a dream they all had a hand in nurturing.

Ellie’s story is a tapestry of determination woven with threads of community spirit. 

While Ellie is fictitious the steps and approach taken are one of the best routes to take to launch a Start Up business. TEG StartUp are here to hold your hand through the entire process, this is not just community in action, this is a force for good to help shine a light on your dream and make your business a reality. Are you ready for the journey?