01946 444 664 hellomarkets@teguk.co.uk

So, you’ve made it, you’re standing behind your stall on a sunny Saturday morning (we can dream), surrounded by colourful displays and the bustling chatter of the market. You’ve got the most unique handmade crafts, or the tastiest treats. Yet, despite the foot traffic, you notice people strolling by without stopping. Frustrating, right? But what if there was a way to turn those passersby into purchasers?

It’s not just about what you sell, but how you sell it. Whether you’re a seasoned trader or a newbie, these insights will help you boost your sales and grow your customer base.

The Power of a Warm Welcome

Imagine walking into a shop where the staff greet you with a friendly smile and a warm “hello.” It feels good, doesn’t it? Markets are no different. A simple greeting can make all the difference. It draws people in, makes them feel valued, and breaks down any initial barriers. So, smile, say hi, and make eye contact. It’s the easiest and most effective way to start a conversation.

Create an Inviting Display

Your stall is your shop window. It needs to be eye-catching and inviting. Think of it as setting the stage for your products. Use bright colours, neat arrangements, and clear signage to attract attention. Group similar items together and make sure everything is easy to see and reach. A tidy, well-organised stall not only looks professional but also makes shopping a more pleasant experience.

Tell Your Story

People love stories, especially when they’re personal and authentic. Share the story behind your products. Did you start your business in your kitchen at home? Do you use a special technique passed down through generations? Are your materials sourced locally? These details make your products unique and give customers something to connect with. Plus, it’s a great conversation starter!

Offer Samples and Demonstrations

Nothing entices a customer more than being able to see, touch, and taste a product. If possible, offer samples or demonstrations. Let people try before they buy. It’s a fantastic way to showcase the quality of your products and build trust with potential buyers. And who can resist a free taste or a hands-on experience?

Engage and Educate

Engaging with your customers goes beyond a simple greeting. Ask questions, share interesting facts, and provide useful information about your products. If you’re selling handmade soap, explain the benefits of natural ingredients.  Educating your customers not only demonstrates your expertise but also adds value to their shopping experience.

Create a Sense of Urgency

Everyone loves a good deal, especially if it’s a limited-time offer. Create a sense of urgency by highlighting special promotions, discounts, or limited-edition products. Phrases like “only a few left” or “today only” can encourage people to make a purchase before they miss out. But be genuine – customers can spot a fake deal from a mile away.

Build Relationships and Follow Up

Building a loyal customer base is about more than just making a sale. It’s about creating lasting relationships. Take the time to get to know your customers, remember their names, and ask about their interests. Consider offering loyalty cards or signing them up for a newsletter to keep them informed about new products and upcoming events. Drop a comment on their Instagram, follow-up with an email or a friendly chat next time they visit can go a long way in building customer loyalty.

Learn from the Best

Don’t just take our word for it. Learn from successful market traders and entrepreneurs who’ve been there and done that. Take inspiration from their journeys and apply their lessons to your own business. For instance, check out this inspiring story of how a small market stall turned into a multi-million-pound business.

Or, take a leaf out of Paul A. Young’s book. Starting as a humble market trader, Paul built a renowned brand in the world of chocolate through passion, innovation, and engaging with his customers.

Join the TEGretail Community

Ready to turn those passersby into purchasers? Join the TEGretail community! We offer events, support, and a network of like-minded traders to help you succeed. Whether you’re looking for advice, resources, or just a friendly chat, we’re here for you. Sign up today and take the first step towards growing your business.

So, next time you’re at your stall, remember: a smile, a story, and a little bit of creativity can turn any passerby into a happy customer.

As a Community interest Company we’re always on the hunt for sponsors, mentors and supporters with amazing, brilliant and great retail experience. If this is you, or someone you know we’d love to hear from you.